Track emotional and physical wellbeing for moms navigating postpartum.

Mom.io is a prototype that was designed by the Integrative Design and Development (IDD) team at the University of Louisville in partnership with Dr. Cynthia Logsdon. The app currently awaits grant funding to begin development.

Here’s a look into my process as part of the product development team at IDD…

PROBLEM

Postpartum puts mothers at a higher risk for depression and anxiety that often goes unaddressed to due to lack of self awareness, limited access to timely & reliable resources, and prioritizing baby’s needs.

HYPOTHESIS

We believe that tracking mothers’ emotional and physical symptoms throughout postpartum will increase awareness of their own well-being so that mother’s (and their doctors) may address illness at the first sign of symptoms.

User Research

Discovery

The primary stakeholder was a research professor that had completed the preliminary research to validate that this was a necessary problem space. They’re research focus was around mothers and their postpartum experience.

The project began with a round of solution discovery where we would prioritize learning about competitors in the existing health and wellness space. I spent a week understanding overlapping features, identifying deficiencies in existing solutions, and prioritizing real-world user pains to establish MVP.

“Everything the doctor told you before you left the hospital...
Your brain is too scrambled and you’re too exhausted to remember anything they told you.”
— user interview

Solution Generation

  • Diary of how you feel

  • What to expect as you recover

  • Alerts for concerning symptoms

  • Maps to nearby clinics

  • Food guide

  • Exercise guide

  • Articles on life as a new mom

  • Why you're having certain symptoms

  • Forum

  • Calendar for appointments

  • Self-care tips for "me time"

  • FAQS

  • Expectations of pain

  • Stats/infographics

Feature Prioritization

The team organized and prioritized the many potential solutions by grouping them into buckets that would then become small, achievable outcomes.

  • Check In to log daily symptoms and propose next steps

  • Calendar to view symptoms at a glance

  • Explore to provide educational & timely resources